Andanada was a new Spanish restaurant opening on NYC Upper West Side. The restaurant was led by a Michelin-starred chef and served elevated Spanish cuisine and cocktails.
Objective
Generate interest and awareness in the restaurant’s opening.
Strategy
Implement an aggressive local media relations campaign.
Results
- More than 17 million consumer impressions in two months.
- Featured inThe New York Times, New York Daily News, The Wall Street Journal, Eater.com, TastingTable.com, Thrillist, GrubStreet.com, Metro, DNAInfo, WestSideRag.com.