Chocobar Cortés is the restaurant brand of Chocolate Cortés, a 92-year-old family-owned Puerto Rican and Dominican chocolate manufacturing company known for its rich hot chocolate. This is the first restaurant outside of the flagship restaurant in Old San Juan Puerto Rico.
Objective
Generate awareness of the restaurant and drive customers to the new location.
Strategy
Implement an aggressive media relations campaign that tells the company story and includes interviews with Carlos Cortés, Executive Director of Chocobar Cortés and fourth generation Cortés family member.
Results
- More than 222 million consumer impressions in first two months – and growing!
- Opening coverage included The New Yorker, The New York Times, WNBC-TV, WABC-TV, WPIX-TV, Noticias NY1, Spectrum News1, News12 Bronx, The New York Post, Eater, Thrillist, Good Day New York (FOX), WCBS-TV, WNYW-TV, Gothamist, SecretNYC, and AMNY.com.