Coarse NYC was opening with a new dining concept – a totally spontaneous tasting menu.  The menu changed frequently based on market availability.

Objective

Generate awareness and interest in this new restaurant while educating guests about the dining concept.

Strategy

Implement a local media relations campaign.

Results

  • More than 13 million consumer impressions in one month.
  • Featured in The New York Times, The Wall Street Journal, Bloomberg, Eater.com, DNAInfo, ManhattanWithATwist. 
back to listing