Singing Chef Jackie Gordon, a Brooklyn native and well-known performer in Australia, launched her first American show in New York City in 2004.
Objective
Generate local awareness of Jackie and her six-week show “Say Cheese…A tongue titillating tasting of cheeses and the songs they inspire.”
Strategy
Implement a targeted local media relations campaign.
Results
- More than 12 million consumer impressions.
- Featured in The New York Times, Time Out New York, TheaterMania.com, WOR “FoodTalk” Talent in Motion, West Side Spirit, several local Brooklyn papers.
- Since her first show, 3RC has worked with Jackie on “One-night-only” shows: “Chocabaret”chocolate tasting set to music, and her “Mouth Full?” storytelling show.