HandCraft Kitchen & Cocktails, is a five-year old restaurant/bar serving craft beers, craft cocktails and elevated comfort food.

Objective

Generate awareness of and renewed interest in HandCraft Kitchen & Cocktails.

Strategy

Implement an aggressive media relations campaign that included influencer outreach.

Results

  • Four million consumer impressions in two years.
  • Overall bar and restaurant awareness and business increased, and social media grew organic followers by 10%.
  • Featured in WPIX-11, Forbes.com, Eater.com, New York Daily News, New York Post,  BravoTV.com, Time Out New York, GrubStreet, Thirsty, AM-New York, Metro, GuestOfAGuest, BroadwayWorld.com, Gothamist, Moneyish.com. 
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