Trattoria Dopo Teatro was an Italian restaurant in the Theater District with a beautiful interior Secret Garden and adjoining party rooms.

Objective

Raise the awareness of the Secret Garden and the various other party rooms; increase the restaurant’s wedding and event business.   

Strategy

Implement marketing, advertising and partnership programs in the wedding, theater and social entertainment industries.

Results

  • In the first year of a 10-year working relationship, wedding bookings grew by 75 percent.
  • In the second year, wedding bookings doubled from the previous year.
  • Private party and event bookings grew by  60 percent. 
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