Trattoria Dopo Teatro was an Italian restaurant in the Theater District with a beautiful interior Secret Garden and adjoining party rooms.
Objective
Raise the awareness of the Secret Garden and the various other party rooms; increase the restaurant’s wedding and event business.
Strategy
Implement marketing, advertising and partnership programs in the wedding, theater and social entertainment industries.
Results
- In the first year of a 10-year working relationship, wedding bookings grew by 75 percent.
- In the second year, wedding bookings doubled from the previous year.
- Private party and event bookings grew by 60 percent.